Code Camp Day 2

I started the second day of Code Camp attending Seemant Kulleen’s session on Who are your customers?

Kulleen said that we know ourselves compared to others.

That it is important to acknowledge your customers and to let them know that they are being seen, heard, and understood.

That your customers are acknowledged for their value.

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Self-confidence in your business is important to show customers and others that you know where you’re going in the future, hopefully with them. If you dogfood (use them yourself) your solutions, that you have an understanding of the problem you’re solving.

But dogfooding is irrelevant in a sense because the hypothetical dog will eat anything. Using your own solutions doesn’t mean that it is the right solution.

Dogfooding your solutions becomes irrelevant when others start using your solutions.

He mentioned that dogfooding can be dangerous because it has a limited vision and doesn’t engage with the customers you really need.

Customer loyalty is a mixed bag. A customer will stay if they are happy with things like pricing and that are feel acknowledged for who they are.

It is important as a business not to be arrogant that you know everything about what you’re doing. You don’t. Arrogance is an overcompensating response to insecurity.

The next session was Business Models and Value Generation led by Darius Dunlap.

This was the lunch line.